Do you think omnichannel means going entirely digital? Think twice. A survey of 46,000 consumers showed that 7 out of 10 transition from multiple channels to fulfill a purchase. Just 7% adhere only to online purchases, and 20% continue to depend solely on physical shops. Offline touchpoints such as store visits, events, and print material…
Tired of trying to get your emails clicked and opened? That’s totally understandable! Email marketing remains one of the most effective tools to reach your audience, but timing is everything when it comes to your success. Predictive analytics removes some of the guesswork from your email sends. It relies on the past performance and user…
Struggling to convert curious visitors into repeat leads? Lead magnets play a key role in lead generation by providing valuable content in return for contact information. They are best used in automation workflows that direct leads through customized nurturing sequences. According to Email Stats Center, ebooks are the most popular lead magnet, used by 27.7%…
Tired of sending WhatsApp messages that go unread or get ignored? WhatsApp marketing funnels provide a more intelligent option by converting routine conversations into effective tools for marketing automation and lead generation. Most companies do not recognize the potential of a message that can walk users through every step of the buying process in a…
A single incorrect message will scare off a potential customer. This is the danger companies face with poorly managed marketing automation. Marketing automation is designed to make campaigns easier, improve timing, and make interactions more powerful without continuous manual intervention. Over 90% of employees say automation makes them more productive, and for companies that do…
Are you struggling to keep up with the demands of digital marketing? With live customer anticipation and various platforms to manage, it is no wonder that companies become overwhelmed. According to one study, 73% of businesses are unable to execute effective marketing strategies within the available time and resources. As an additional factor, 67% of…
Have you ever wondered why some emails feel like they read your mind? Instead of sending the same to everyone, smart businesses now monitor what people do and respond right away. This shift from basic automation to behavioral marketing automation helps companies connect with customers at the perfect moment. According to research, triggered emails are…
Are your marketing tools working against you? Perhaps your ads continue to promote items that customers have already purchased, or your support team asks questions that shoppers have already answered. In fact, 83% of consumers use multiple channels when shopping, but most businesses struggle to connect those touchpoints. This leads to poor customer experiences and…
Do your emails truly connect, or are they lost in a crowded inbox? According to a study, 72% of consumers say they only engage with marketing emails that feel personalized and relevant. Yet, many brands still categorize customers by broad demographics, such as age, location, or profession, which was once considered traditional email marketing automation. …
What happens to your marketing strategy when you can’t track people across the web anymore? Since third-party cookies began to disappear, brands lost the ability to follow users from site to site that they don’t own. According to research, approximately 75% of marketers worldwide rely on third-party cookies, and nearly 42% of websites utilize them…
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