Author: Team Obbserv

Social media automation has certainly changed the paradigm of communication between the audience and the brands. It has made life much easier and it also saves time. But, did you know that social media automation mistakes can severely affect reach and engagement? Recent research shows that more than 70% of businesses use automation. Many don’t…

What Is Email Segmentation and Why Does It Matter? Email segmentation is the process of breaking up your email list into smaller, more targeted groups based on specific criteria. Groups can be formed based on demographics, behaviors or other characteristics that helps to refine your messaging and aligns more perfectly with the audience. This ensures…