What happens to your marketing strategy when you can’t track people across the web anymore? Since third-party cookies began to disappear, brands lost the ability to follow users from site to site that they don’t own. According to research, approximately 75% of marketers worldwide rely on third-party cookies, and nearly 42% of websites utilize them…
Ever wondered why some chats convert customers and others are just seen and forgotten? Messaging is now a powerful part of chat-based retention strategies because brands are choosing real-time conversations to stay connected. Businesses often use two types of messaging formats. Broadcast chats send the same message to many users at once, and personal chat…
Ever felt like your small team is doing the work of five and stil running out of time? Small teams often handle big responsibilities with limited time, basic tools, and a small workforce. Deadlines need to be met, campaigns need to be managed, and performance needs to be monitored, and all these seem overwhelming without…
Nowadays, experts find it tough to manage customer relationships, where different people connect with brands in different ways. Gen Z wants quick replies while scrolling through the internet all the time. Busy moms compare reviews during school runs. Remote workers shift between phones and laptops all day. That’s why Journey mapping for niche audiences is…
Companies thought they were doing everything well. Their websites looked great on laptops, their ads ran on mobile, and their emails worked on tablets. But still, they felt that something was not right. Customers aren’t engaged. Why? Because the brand didn’t feel the same across all devices. A study shows that 75% of companies believe…
Imagine you are running a small business and you notice more customers have added your product to the cart but haven’t purchased it for a long period. Here comes high-intent email sequences as the ideal solution. It helps you bring back your customers to buy the product. Almost 70% of shoppers abandon their carts after…
It’s a typical day at the office, and you are working on your PPC campaigns and content and affiliate marketing to generate leads. Even though you use these strategies effectively, you are struggling to attract enough leads. Now imagine generating a lot of leads without users needing to go to your landing page. Think how…
Recently, many business owners noticed that customers aren’t satisfied with their communication with the company especially after automating their communication. Though most customers prefer texting rather than phone calls they were tired of repeated and robotic replies. Here’s why. A recent research states that 70% of the customers expect human-like replies than robotic texts. To…
Understanding each customer’s steps before purchasing allows businesses to personalise their marketing. Research indicates that customer journey mapping companies save 15–20% on service expenses. Businesses may improve user experience, increase conversions, and offer more relevant communications by recognizing important pain points and client demands. For instance, brands will remain competitive in a crowded market by…
Omni-channel marketing is basically defined as promoting the business through various platforms. To enhance customers’ performance, the business thrives to begin marketing on platforms like emails, social media, SMS, etc., With the help of the latest technologies, marketing has brought tremendous changes to entrepreneurs and business organizations. But have you implemented Omni-channel marketing automation in…
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