Currently, companies are under pressure to ensure that clients are able to reach the brand over multiple platforms worldwide. Omnichannel vs multichannel is a widely debated topic among marketers. Both these strategies are used for interacting with customers through different channels. Yet their mode of application as well as effectiveness would be very different. Did…
In the fast-paced world of sales and marketing, businesses are still battling to turn their leads into customers. But did you know that a large percentage of leads nearly 79%, never convert into paying customers? That’s a lot of wasted effort, time, and resources! So, how can you efficiently prioritize which leads to follow up…
In this fast-paced world, businesses seek ways to reduce costs and increase efficiency while engaging the customer. Today, WhatsApp automation for business is one of the most powerful tools. Being one of the leading messaging apps worldwide, with over 2 billion users as of 2024, it is a popular platform for businesses to interact with…
In this fast-paced digital world, customers expect to receive instant access to what they want at all touchpoints. However, 55% of businesses today find it difficult to streamline their marketing channels. Today’s consumers engage with brands on multiple platforms such as emails, social media, websites and even physical stores. They expect their messaging to be…
Social media automation has certainly changed the paradigm of communication between the audience and the brands. It has made life much easier and it also saves time. But, did you know that social media automation mistakes can severely affect reach and engagement? Recent research shows that more than 70% of businesses use automation. Many don’t…
What Is Email Segmentation and Why Does It Matter? Email segmentation is the process of breaking up your email list into smaller, more targeted groups based on specific criteria. Groups can be formed based on demographics, behaviors or other characteristics that helps to refine your messaging and aligns more perfectly with the audience. This ensures…
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